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Geofencing advertising, sometimes referred to as geofencing marketing, is the application of a virtual boundary around a location, in which certain rules are applied when a mobile device enters or leaves. The size of a geofence can be modified, but most often the shape is a standard radius. A polygon geofence, or boundaries that are more geometric in shape, is another form of geofencing mobile advertising that can more specifically outline the shapes of certain landmarks, buildings or areas. Typically, geofencing mobile ads will be used in the form of display or push notifications to consumers with locally relevant messages, Most often, GPS is used to define whether a device has entered the geofence.
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Creation of campaign includes: Location targeting Creation of 4 videos using clients footage. Daily campaign maintenance.
Geofencing Advertising Mobile Location Ads
Small Screen Producer will use advanced technology to serve your ad to an audience that is gathered from visiting a specific physical location. This is done by placing a fence around the location that collects the Mobile Ad Id's (MAID) from all people who enter this location with their cell phones turned on. The MAID is immediately captured and we then in return serve your ad over a 30 day period to those shoppers that visited that store location. Ads are served on their mobile device and/or desktop.
Management Fee: The cost for us to manage the account is 399.00 per month and includes daily monitoring and management of the full account for up to 4 locations
Ad Spend: You will be directly billed for the actual ad spend. Pricing is $3.50 per/1,000 views for digital display and GIF ads with a typical budget set between $200.00 - 400.00 per location. This budget will ebb and flow based on the time of year. The more foot traffic in the stores, the more opportunities to advertise to a wider audience, the higher the budget needed.
Services Include:
- Create a dashboard for serving Mobile Location Ads
- Create targeting audience and/or location audience and mobile and desktop ad groups
- Create graphic advertising images
- Modify existing landing page and thank you page for Mobile Location Advertising
- Install conversion tracking pixels for mobile users
- Install Google Analytics for tracking desktop conversions
- Monitor the ad pacing and spend each day
- Monthly performance report